> Apple have done nothing yet though

This isn’t true they’ve literally launched Apple Intelligence with multiple apps and surfaces three times now and it’s flopped each time so badly they regroup and pretend it wasn’t the real launch then launch it again at the next WWDC.

Their intelligence was more of a support guru rather than a like for like. I would agree Siri was a failure even in comparison with Alexa etc but it's not a comparable service to what people are referring to. There is no Apple model to compete, there is no hiring of staff that could implement a long term strategy of using that model on alternative computing platforms such as photonic.