Their intelligence was more of a support guru rather than a like for like. I would agree Siri was a failure even in comparison with Alexa etc but it's not a comparable service to what people are referring to. There is no Apple model to compete, there is no hiring of staff that could implement a long term strategy of using that model on alternative computing platforms such as photonic.

Not even talking about Siri era I’m talking the last 2-3 years when they keep launching “Apple Intelligence” and not delivering on what they demo.