Netflix has done a good job demonstrating customers will complain but won't cancel, so not super surprised by this.

Kinda funny, I went the opposite way. I've always had their top tier 4k thing but cancelled a year or so ago when it got to $27 or whatever; we never watch it anyway.

Recently my partner was once again interested in watching something on netflix so instead i signed up for the cheapest 1080p ad-supported tier for $8 or thereabouts. I don't really watch it, and she won't miss the quality. If the ads don't bother her, so be it. If they do, we'll just stop watching paying for netflix again!

I had been a Netflix subscriber back from the DVD days and then into when they started streaming. I think the first price increase I continued my subscription, but the second I cancelled. That was probably prior to 2020. Haven't missed it.

I just recently dropped Disney+ and Hulu from my ESPN unlimited subscription because the promo price ended and Disney/ESPN failed to send out a reminder email that the price was increasing. At least SiriusXM has the decency to send out a reminder email for the subscription increasing in price so you can go haggle a lower price.

True, we still have Netflix, despite almost never using it, because "we might want to watch something". Frankly the main reason is because my in-laws also use the account and enjoys it.

The lesson I've learned, the same as I learned from Facebook, is "Never sign up to another service ever again". It's much easier to just never sign up than it is to convince the entire family that you should cancel something.

Have you seen their stock lately. They will get the message it is just a bit delayed.