I had been a Netflix subscriber back from the DVD days and then into when they started streaming. I think the first price increase I continued my subscription, but the second I cancelled. That was probably prior to 2020. Haven't missed it.

I just recently dropped Disney+ and Hulu from my ESPN unlimited subscription because the promo price ended and Disney/ESPN failed to send out a reminder email that the price was increasing. At least SiriusXM has the decency to send out a reminder email for the subscription increasing in price so you can go haggle a lower price.