| ▲ | Sir_Twist 4 hours ago |
| Apple (mostly) isn’t in the business of selling ads. I’d certainly trust this over most other options. |
|
| ▲ | a123b456c 3 hours ago | parent | next [-] |
| Actually, they sell lots of ads in the app store. I will not be surprised if they sell video ads, display ads or search ads in the future. They could earn tens of billions in revenue per year; the main business question is how that trades off against the various downsides of advertising sales. |
| |
| ▲ | qingcharles an hour ago | parent | next [-] | | The News app is also spammed full of shitty-looking ads. | |
| ▲ | pooloo 2 hours ago | parent | prev [-] | | Apple generated $416 billion in total net sales in 2025. Of that total, $307 billion (about 74% of total revenue) came directly from their hardware ecosystem. The services segment generated the remaining $109 billion (26%); including their advertising platforms, AppleCare, cloud services, and Apple TV... Seems like their advertising might not be a focus... | | |
| ▲ | drob518 4 minutes ago | parent | next [-] | | When you’re that big, it’s all a focus. Keeping the growth going is job 1 and you need all cylinders firing to do it. | |
| ▲ | m463 41 minutes ago | parent | prev [-] | | services are growing 10%+ per year |
|
|
|
| ▲ | m463 42 minutes ago | parent | prev [-] |
| Watch out - I think apple revenue for services is increasing, now almost 30% and gross margins on services is ~75% I think ads are projected to be $9b this year |
