Actually, they sell lots of ads in the app store. I will not be surprised if they sell video ads, display ads or search ads in the future. They could earn tens of billions in revenue per year; the main business question is how that trades off against the various downsides of advertising sales.

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qingcharles an hour ago | parent | next [-]

The News app is also spammed full of shitty-looking ads.

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pooloo 2 hours ago | parent | prev [-]

Apple generated $416 billion in total net sales in 2025. Of that total, $307 billion (about 74% of total revenue) came directly from their hardware ecosystem. The services segment generated the remaining $109 billion (26%); including their advertising platforms, AppleCare, cloud services, and Apple TV...

Seems like their advertising might not be a focus...

	▲	drob518 2 minutes ago \| parent \| next [-]
		When you’re that big, it’s all a focus. Keeping the growth going is job 1 and you need all cylinders firing to do it.
	▲	m463 39 minutes ago \| parent \| prev [-]
		services are growing 10%+ per year