I believe this is nice marketing trick. Don't have human names have following effects - AI can work alone and produce value - There no person whose career on the line, and who is responsible. - You can skip lot of time on verification of papers, and just show as it is.

Goals of marketing people obviously don't aligned with science goals.

Sure, unverified claims are unverified so there's a real risk of reputational tarnish. Why is it anyone else's job to verify a papermill? Would any journal accept an article that doesn't name people who are accountable? It should correctly be viewed as abuse of peer review. Let them rot.