I think this approach of actually doing useful science is better PR than hiring an army of influencers to shill for you, OpenAI style.

Generally speaking, hiring an army of influencers to shill for you results in bad PR, and comments like this one.

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the__alchemist 3 hours ago | parent | next [-]

It's not useful science; it has the rigor of someone posting a vague shower thought on Show HN or reddit.

	▲	ethanj8011 an hour ago \| parent [-]
		I'm not going to say that it is absolutely Earth shattering (not that they claim that), but your comment is obviously wrong. In the paper they show experimental results where they express some of the proteins and show a phenotypic effect. They don't claim an exact function either, and are relatively restrained on the biology end of things. I fail to see how it is at the level of a vague shower thought.

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binlog 3 hours ago | parent | prev [-]

You really think there aren’t an equal number of Claude influencers on social media?

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Chance-Device 3 hours ago | parent | next [-]

Yes, I think there aren’t an equivalent number of Claude influencers on social media.

Is there an equivalent headline for Anthropic of this?: https://www.businessinsider.com/inside-open-ai-influencer-ma...

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binlog 3 hours ago | parent [-]

Takes 2 minutes to search for news beyond the HN front page - https://www.cnbc.com/2026/02/06/google-microsoft-pay-creator... https://www.inc.com/georgia-fearn/openai-anthropic-both-cour...

https://www.businessinsider.com/emma-orhun-canceled-claude-p...

> Anthropic’s head of influencer, Lexie Barnhorn, has described creators as essential to building trust in complicated technical products. Its strategy is partly consumer-to-business: People who adopt Claude personally may later introduce it in their workplaces.

> Anthropic’s best-known creator events have been smaller dinners and pop-ups in which Claude remained the ostensible subject.

	▲	Chance-Device 2 hours ago \| parent [-]
		The point I am making is if these companies are going to compete and spend more and more money for PR, then they should do it in a way that benefits society, which paying influencers does not do. Let me know when OpenAI starts actively trying to cure diseases.

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foxrider 3 hours ago | parent | prev [-]

Personally I feel like Anthropic is underrepresented in "normie" marketing, all of my non-tech savy friends only know of ChatGPT and use "ChatGPT" in the same way my mom says "Nintendo" when talking about game consoles

	▲	binlog 3 hours ago \| parent [-]
		On the other hand Anthropic has a monopoly on the vibe coder/tech influencer/“podcast bro” market. Claude has been pushed very hard in that ecosystem.