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binlog 4 hours ago

You really think there aren’t an equal number of Claude influencers on social media?

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Chance-Device 4 hours ago | parent | next [-]

Yes, I think there aren’t an equivalent number of Claude influencers on social media.

Is there an equivalent headline for Anthropic of this?: https://www.businessinsider.com/inside-open-ai-influencer-ma...

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binlog 3 hours ago | parent [-]

Takes 2 minutes to search for news beyond the HN front page - https://www.cnbc.com/2026/02/06/google-microsoft-pay-creator... https://www.inc.com/georgia-fearn/openai-anthropic-both-cour...

https://www.businessinsider.com/emma-orhun-canceled-claude-p...

> Anthropic’s head of influencer, Lexie Barnhorn, has described creators as essential to building trust in complicated technical products. Its strategy is partly consumer-to-business: People who adopt Claude personally may later introduce it in their workplaces.

> Anthropic’s best-known creator events have been smaller dinners and pop-ups in which Claude remained the ostensible subject.

	▲	Chance-Device 3 hours ago \| parent [-]
		The point I am making is if these companies are going to compete and spend more and more money for PR, then they should do it in a way that benefits society, which paying influencers does not do. Let me know when OpenAI starts actively trying to cure diseases.

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foxrider 4 hours ago | parent | prev [-]

Personally I feel like Anthropic is underrepresented in "normie" marketing, all of my non-tech savy friends only know of ChatGPT and use "ChatGPT" in the same way my mom says "Nintendo" when talking about game consoles

	▲	binlog 3 hours ago \| parent [-]
		On the other hand Anthropic has a monopoly on the vibe coder/tech influencer/“podcast bro” market. Claude has been pushed very hard in that ecosystem.