Yes. It's a sign they spend a lot of effort making good coffee and don't have a lot of effort left over to work on a sign.

asdff 37 minutes ago | parent | next [-]

Somehow I don't think that's the tradeoff being made

squidsoup an hour ago | parent | prev | next [-]

The environment the coffee is served in is a significant part of the business.

krapp an hour ago | parent | prev [-]

They own the business, they don't make the coffee, nor did they make the sign they had earlier.

> They own the business, they don't make the coffee

You might not have spent a lot of time in the world of "small business", but this is hysterically out of touch.

	▲	krapp an hour ago \| parent [-]
		The article literally mentions that they have baristas, one of whom was making the old menu because they were "aesthetically inclined." This can also be confirmed by looking at the employment section of their website. The owner was not personally either making or serving the coffee.