Tl;DR: It's not a new organization, or non-profit institute. It's a Substack/blog.

> DMI is a platform for researchers and thinkers from across Google DeepMind, Google, and the wider global research community to work on and publish creative, deeply informed ideas about a world with AGI. They will not always agree, and they will likely change their minds, as more data and information comes to light at the fast-moving frontier. We created this institute precisely because broad-based intellectual discussion and debate are required to arrive at a consensus about how to address the challenges and opportunities we face as a society.

Nonetheless, there are great articles up on there, such as:

https://institute.deepmind.com/essays/the-case-for-reasoning...

(Hiding chains of thought is one of the most harmful things I think OAI/Anthr. has done, altough Google Gemini also encrypts its chains of thought, so it's interesting to see the DeepMind Institute crticising this.)

How can they even pretend to distance themselves from Google…

So, a think tank, to lobby governments

> We created this institute precisely because broad-based intellectual discussion and debate are required to arrive at a consensus about how to address the challenges and opportunities we face as a society.

Something tells me that consensus will never arrive to the conclusion that we should shut down that whole industry

The word "institute" gives an aura of credibility without some boring accreditation. Though not sure every country allows that.