People don’t realize how big of a threat LLMs are to marketplaces like Amazon, because down the line people will just be talking to AI agents to help them find products, check out, do all of these things.

So you’re probably like, why can’t I just use ChatGPT to do that? And you can, but ChatGPT is trying to become the new Amazon. They are trying to vet stores that can check out through ChatGPT officially, and so you’re just trading one master for another.

It’s why I’m building an open-source, decentralized, interoperable marketplace. It’s powered by agentic commerce and we include a list of vetted stores but you can bring your own.

Amazon is not just the frontend. There is a whole supply chain side of it with warehouses, distributors, couriers, etc. Inventory and stock readiness, shipping, and other things will continue to be bottlenecks for consumerism at scale.

The funny thing to me is that, for years, Shopify has been trying to position their Shop app as an Amazon alternative, but just can't get the traction. Shopify and Amazon are two very different business models - but man, Tobi and Harley want that money!

ChatGPT comes along, and suddenly it has a real shot at the global customer capture that Shopify could never manage, so they jump in bed, and release a series of garbage collaborations, some of which got rolled back (Shop on ChatGPT, but you can only have one item in your cart, lulz), and some of which just keep mutating. Shopify fumbled pretty badly, and it was wild to watch the entire industry go from "You'll be buying through the LLMs this year" to "So, let's talk about AEO, GEO, and discovery..." like nothing happened.

None of the AI companies seem to have their heads screwed on straight about ecommerce, except potentially Google. The payment processors are sniffing around, too, since at the end of all the discovery, that order needs an easy means of processing payment.

I think your open-source, decentralized, interoperable marketplace is a noble effort, but you're up against multi-billion-dollar business interests who are looking to capture revenue from processing, and have dozens, if not hundreds of people on the case not only from a development standpoint, but from a business and marketing standpoint. Maybe you've got a team like that under you, too. Best of luck.

I've thought from the start that the strongest possibilities for ChatGPT to monetize boil down to advertising (so many ethical problems), and becoming a marketplace that finally dislodges Amazon. But that is a VERY tall mountain to climb.

I've mixed opinions on that. For example, there are products like Google Shopping or Google Travel etc. They show up bunch of stores where you can buy a flight ticket or a particular product from.

However, in the end most people just end up buying it from top 2-3 marketplaces anyway, not because its cheaper, but also because they can trust it, it arrives in 2 days, and you can easily return it if you don't want. So if I'm going to most likely buy something from Amazon anyway, why not just use Amazon web page. They've had one click buy button for ages.

Isn't the value on same day delivery? Returns, warehouses, drivers, customer support all of that? How chatgpt is going to help with that?.

Amazon still probably make it via AWS, but other websites you may be right.

I don't want "vetted" stores. I don't care if it's open-source or decentralized or interoperable (though, fine I guess if it is). What I actually want is stores that are scraped, preferably adversarially. When Amazon, Walmart et. al. try to shut you down, I will know you have something worth using.

This was Google's big announcement at their last I/O conference: That Google would become the agent handling all forms of commerce on behalf of the average person worldwide.

Nice, have a github repo? This is something I've thought about trying to build, seems like the future.

Sounds cool. Needs network effects of lots of highly rated stores to succeed, I think.

Why it would be a threat? Unless Amazon is manipulating the marketplace for the customer to buy a product different from what they want. In that case such practice surely should attract a look from regulators?