In food contexts when I see "artisinal" I usually just think of rich white people buying the same stuff in nicer packaging and typography for twice the price.

The actual artisans don't need to advertise themselves as artisans, they just sell shit.

Actual artisans largely make "shit" and mostly leave the selling to others.

There are always exceptions, of course, and people that seek out crafted goods often want to climb over counters and into workshops .. but the crafting time tends to outweigh the selling time by a magnitude or two.

The true crossovers are the artisans that make crafting a performance and sell by making, eg: Lino Tagliapietra - https://www.youtube.com/watch?v=luU1mlCZc8U

How constructive to make this... racial.