Actual artisans largely make "shit" and mostly leave the selling to others.

There are always exceptions, of course, and people that seek out crafted goods often want to climb over counters and into workshops .. but the crafting time tends to outweigh the selling time by a magnitude or two.

The true crossovers are the artisans that make crafting a performance and sell by making, eg: Lino Tagliapietra - https://www.youtube.com/watch?v=luU1mlCZc8U