| ▲ | dfabulich 5 hours ago | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
1. Dating apps/sites are a rich-get-richer market. Most people go where everyone else goes, because everyone else is there. 2. The more work you ask your users to do up front, (e.g. answering a bunch of survey questions, taking high quality photos, paying up front) the fewer highly desirable people you'll have, because they can easily find people wherever they go without doing all that work. 3. Swiping is more fun (more addictive) than answering survey questions. OKCupid switched to swiping when A/B testing showed that swiping retained people better than survey questions. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| ▲ | TZubiri 5 hours ago | parent [-] | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
1. Dating apps/sites are a rich-get-richer market. Most people go where everyone else goes, because everyone else is there. I get that this is true for social networks in general, like messaging platforms, there's a first mover and network effect. However for dating apps specifically, there is not truly a network effect, all you need to find is one person, and for monogamous relationships (which incidentally are more common among heterosexual couples, whereas Tinder and its descendants, coming from grindr heritage, tend against) it's even more true, as in the ideal scenario each user finds one other user, there's not a huge amount of network interaction. I also think that both in the general and specific course, there's a lot of incentives for niches, subcultures, alternative cultures, often times part of a culture is to avoid the monotonizing mainstream tropes and memes. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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