There exist hundreds of fly by night matchmaking apps, but most people can only name about half a dozen off hand.

There's a hack: if the platform appeals to some of the most sought-after women, it can win, since the most sought-after men will follow, and the marjority women/men will follow chasing the first two groups. (same dynamic is used to fill empty nightclubs).

Bumble did this to Tinder. Coffee Meets Bagel is currently trying to do it to Bumble.