At the end of the day, .com will still remain the most valuable and all startups will grow up into buying a .com

Counter-example: Alphabet doesn't have alphabet.com

They have google.com, which is the brand they use towards customers. The Alphabet brand is little more than a stock ticker.

newleaf 8 hours ago | parent | prev | next [-]

They use abc.xyz though, which is fun at least.

SJMG 8 hours ago | parent | prev | next [-]

They have abc.xyz

philipwhiuk 8 hours ago | parent | prev | next [-]

Counter-counter point: It's not really used in branding either by any of the child companies. So they don't need it.

rvz 8 hours ago | parent | prev [-]

Who ever has alphabet.com will be able to sell it for 7 figures anyway, which is the point.

	▲	ggcr 8 hours ago \| parent [-]
		TIL that alphabet.com belongs to BMW group