not that it really helps to know now, but .gle is a TLD operated by Google. the only domains on a .gle domain will be Google (in theory). Plus, a single letter domain (on any TLD), like c.gle would be expensive to burn on a phishing scam.

But no one should need to know this. I don't know what's so wrong about just using google.com, or even .google for anything user facing...

I understand the idea that they want an official TLD that doesn't necessarily have their trademark in it, so you know it's a link to a Google service but potentially user content, but why have c.gle links to official/urgent messaging??

(at least they don't use 1drv.com in emails like Microsoft.. seriously...)

I assume it's tied somehow to SMS character limits, where somebody decided a couple extra letters of content was worth it somehow.