People have to learn to recognize the patterns.

In this case, lighthouse reports is an international NGO which receives on the order of ~1MM in income per year (an extremely common pattern for these NGOs), which was directly given to them by (unspecified) government grants and (unnamed) private donors (can see all this in their openly published annual reports). In exchange for the funding (80.38% of which they paid out to themselves as wages/compensation), they put together and release "reports", "studies", etc., that push the messaging the NGO was created to push.

I think you are saying "an NGO probably has an agenda." Ok, sure, they are not robots with no opinions, and if you read even the first few sentences of that report you can see the opinion.

But if you are suggesting that this NGO is carrying water for some unspecified shadowy group that is pulling the strings, you'll need to provide some backing for that. Who has a nefarious motivation to oppose junk food?

Trial lawyers? Misguided do-gooders? Big Celery?

I don't get it, whats up with all the scare quotes when what you're describing is basically what a think tank or advocacy group does?

1MM in any currency doesn't sound like a lot, especially relative to who they're up against...