1MM in any currency doesn't sound like a lot, especially relative to who they're up against...

Sounds like enough to pay some people for some months or a year or two - a combination of experts, part-time specialists, cotractors, etc. - to do things like gather some data via their contacts, hack together a meta-study, put out a glossy report andsome press releases, etc.

▲

munk-a a day ago | parent [-]

I think the bigger point is that there's an overwhelming amount of money going to push the opposite narrative. A quick search revealed that Tyson alone spends well over a million annually on lobbying and I am sure the industry at large spends significantly more on this issue alone.

	▲	mikem170 14 hours ago \| parent \| next [-]
		Ah, I was more focused on the effectiveness as opposed to the quantity, i.e. if you have a million dollars, that could be decent way to spend it, given the world we live in. I see what you are saying - that it's not enough compared to what the other side spends. Money seems to decide too many of these things...
	▲	14 hours ago \| parent \| prev [-]
		[deleted]