I've been seeing "It's not x, it's y" on YouTube a lot now part of the script someone is reading across many random topics and channels. Dunno if it's frequency illusion or real, but it seems real. "Here's the kicker," there's so many of tells it seems obvious when I hear it or read it. Guess it's not surprising people grinding out content are using content bazooka to help. Just a new type of dystopian vibe. The algorithm demands content and the talking head is devoid of original thought. Is this a type of reverse centaur?

That’s been a formulaic title or slogan since before newspapers. Everything an LLM spits out is something we overused to the point that the probability is almost certain it will appear.

“It’s not a car, it’s a Volkswagon.” “It’s not a TV it’s HBO.” “It’s not delivery, it’s DiGiorno.” “It’s not just a phone, it’s a BlackBerry.”

It’s a frequency problem, because LLMs are all about frequency and probability, but it’s not like it’s something unique to the post-AI age.