That’s been a formulaic title or slogan since before newspapers. Everything an LLM spits out is something we overused to the point that the probability is almost certain it will appear.

“It’s not a car, it’s a Volkswagon.” “It’s not a TV it’s HBO.” “It’s not delivery, it’s DiGiorno.” “It’s not just a phone, it’s a BlackBerry.”

It’s a frequency problem, because LLMs are all about frequency and probability, but it’s not like it’s something unique to the post-AI age.