The problem is that American companies try to follow the letter of the law, while going as much against the spirit of the law as possible. This is why they complain it's "too broad", because they can't avoid the spirit as they would like to.

Example here: Facebook changing their ToS to claim usage itself constitutes freely given, informed consent under GDPR. No it doesn't, you knew that was against the spirit, you did it anyways, you got fined.

This is fundamentally how the EU legal system works, you're expected to do what the law wants from you, not find some clever way to avoid what the law is for while ticking the right checkboxes.

I had a whole in-depth conversation on this not too long ago, check it out if you want more context: https://news.ycombinator.com/item?id=48707697

Sometimes the "spirit of the law" seems to be "degrade your offerings until the European competitors who keep pestering us stop". Little consideration ever seems to be given to telling those European businesses to make a good product themselves. European competition regulators could be weighing consumer welfare more heavily.