Oh no, we do, because the software world has been abusing what engineering means for decades, in order to inflate job titles. Most people are programmers, not software engineers, and that's OK.

Maybe you're an outlier seeing as you're even on this forum. Most other non software engineers I know do not give a single thought about "title inflation," it does not even register in their minds as a topic to think about.

What we do is absolutely engineering, there’s just a lot less credentialing upfront and rigor before something is released, because usually people’s lives do not depend on it and it’s easy to release updates.

But it is indeed engineering, and that’s OK.