Ryzen AI Max Plus Pro 495

How does a CEO read this and not immediately fire their entire marketing team?

gentlewater 8 hours ago | parent | next [-]

I know right. Where’s the «Elite»?

	▲	soggybread 7 hours ago \| parent \| next [-]
		Don't forget the X's as well, i'm looking at you Amd RX 7900XTX
	▲	ethbr1 7 hours ago \| parent \| prev [-]
		What is this, Dwarf Fortress?

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kryptiskt 8 hours ago | parent | prev | next [-]

Because it was the CEOs idea?

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TYPE_FASTER 7 hours ago | parent | prev | next [-]

They were just leaving room for the "Ultimate" model, to be released next year.

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processunknown 7 hours ago | parent | prev | next [-]

Dell did this too with their workstation laptops, Dell Pro Max 16 Plus. :/

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nrp 4 hours ago | parent | prev | next [-]

We're running out of space on our e-commerce UI elements and physical labels to fit some of these names.

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oblio 7 hours ago | parent | prev | next [-]

Why would they? It's a very scalable naming scheme, there's even room for Max Plus Pro Ultra, with 256GB of RAM.

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SAI_Peregrinus 5 hours ago | parent | prev | next [-]

Schemes like this just indicate they've joined the USB IF.

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cmrdporcupine 8 hours ago | parent | prev | next [-]

More numbers and letters and phrases = more excite! much customer!

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esskay 8 hours ago | parent | prev | next [-]

Agreed, what the heck were they thinking, it's obvious it should've been Ryzen AI Max Plus Pro Ultra 495.

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mrits 7 hours ago | parent | prev | next [-]

It’s like after 10 years of DLCs where every items has 5 suffixes and prefixes

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npn 8 hours ago | parent | prev [-]

AI means it has npu, Max+ is marking the memory channel, PRO is a normal label for chips that have extra security baked in, it has been this way since forever.

I don't see anything wrong with the name.

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bdcravens 7 hours ago | parent | next [-]

I choose to believe this comment is satire.

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elAhmo 8 hours ago | parent | prev [-]

You literally answered what is wrong with the name.

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izacus 7 hours ago | parent [-]

They did not, can you explain what do you mean?

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VulgarExigency 7 hours ago | parent [-]

For those of us with feebler minds than you or him, the name is just full of qualifiers that make no sense.

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ethbr1 7 hours ago | parent | next [-]

To expand, positional definition of adjectives tends to be a bad marketing scheme.

Nobody knows that pro and max mean specific things.

If AMD needs to create a full cross-product of their hardware feature set, because they intend to have a SKU for every possible combination, they probably need a better scheme.

Say what you want about Celeron/Pentium/i3/i5/i7, but it mostly got the idea across (except on the occasions Intel hijacked it to upbrand SKUs).

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izacus 5 hours ago | parent [-]

So why do so many of major successful product corporations use this kind of naming scheme?

	▲	ethbr1 an hour ago \| parent \| next [-]
		What other popular products use five separate identifiers in mass market products? (Ryzen) (AI) (Max+) (Pro) (495)
	▲	lebca 2 hours ago \| parent \| prev [-]
		It is possible to be successful in spite of one’s decisions

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w0m 7 hours ago | parent | prev [-]

To be fair - I'd much rather the name be overwrought but clear (once you know or have the decryption key to translate) than to have to look up an even uglier chart that i have ~no chance of memorizing to go 'ok, the Tiberian has X, Y, Z and Q and the Cyrian has Q, Y, but Z is nerfed'