Not that I like the idea of it, but I could see adding furniture to empty apartment photos. A furnished apartment probably sells better than an empty one.

Apartment advertisements are already doing this. With the caveat that the sense of scale (and literally everything about the apartment space tbh) can be entirely tampered with.

Oh yeah, this tiny apartment can definitely fit all this furniture. It’s not all ai generated at 2/3rds the size of any real furniture.

And photos of a furnished property give a better sense of the size of the space, and what can be done with it, than photos of empty rooms. (So long as the furnishings are sized realistically, of course.)