> obviously your theory doesn't hold

Cost is my "theory." A larger market can sustain larger ad spend, and in some areas it's cheaper to make larger ad buys. Both are true.

Also, "larger market" obviously implies a category-specific qualifier. People in the United States might have more of an appetite for televisions than people without running water - news at 11.

> Spoiler: LG TVs sold in China also seem to have more ads than the LG TV we end up buying in Europe.

"Spoiler:" is an unnecessarily cunty way to lead a declaration of fact with zero objective accompanying evidence. Any citation you care to provide?

"More ads" is already a pretty subjective, ill-defined thing. More screen time? More individual advertisers? More unique advertisements? Larger screen area?

> Any citation you care to provide?

Not really, the question I posed initially was a casual one, based on reading around basically. I'm guessing you then have a citation handy for the US LG TVs having more ads because the US is a bigger consumer market?

> "More ads" is already a pretty subjective, ill-defined thing. More screen time? More individual advertisers? More unique advertisements? Larger screen area?

If you open up the TV home dashboard, do you see ads? On my LG TV I don't, looking at screenshots from LG TVs in the US, there seems to be.