> Any citation you care to provide?

Not really, the question I posed initially was a casual one, based on reading around basically. I'm guessing you then have a citation handy for the US LG TVs having more ads because the US is a bigger consumer market?

> "More ads" is already a pretty subjective, ill-defined thing. More screen time? More individual advertisers? More unique advertisements? Larger screen area?

If you open up the TV home dashboard, do you see ads? On my LG TV I don't, looking at screenshots from LG TVs in the US, there seems to be.