Companies at this scale only speak existential threat. If you can't pose one, they don't even know you exist. I question whether this made enough of a dent to be noticed, but it's a start.

Companies at every scale speak marginal gains/losses. Microsoft looks at this the same way your local drugstore considers shoplifting. They will look at property damage in the context of potential revenue & margin, possibly accounting for cost of mitigations. If it continues to make sense, they will continue. If it doesn't they will consider raising prices until it does make sense, or relocating to jurisdictions with fewer elites play acting as activist proletariat. Since your local drugstore won't be local if it leaves, it's only options are to close down or raise prices or lock everything up.