Companies at every scale speak marginal gains/losses. Microsoft looks at this the same way your local drugstore considers shoplifting. They will look at property damage in the context of potential revenue & margin, possibly accounting for cost of mitigations. If it continues to make sense, they will continue. If it doesn't they will consider raising prices until it does make sense, or relocating to jurisdictions with fewer elites play acting as activist proletariat. Since your local drugstore won't be local if it leaves, it's only options are to close down or raise prices or lock everything up.

Microsoft does tonnes of dumb stuff that decreases its profit. Renaming Microsoft Office to Microsoft 365 Copilot, for example. As long as it has plenty of profit left, it doesn't really care. It would only care if the amount of lost profit became existential, reaffirming GP.

That's a problem if your goal is to get them to lower prices, but it's a win if you're trying to get them to go away.