The same article at Apple fanboys website somewhat says the opposite: https://www.macrumors.com/2026/07/13/apples-steady-iphone-pr...

Curious where is the reality

▲

stouset a day ago | parent | next [-]

I don’t think it says the opposite.

Apple claimed a record 20% of the market. Samsung overtook them with a 24% market share. These aren’t contradictory statements.

I suspect Apple’s percent of the profit share remains undefeated though.

	▲	malshe a day ago \| parent [-]
		The macrumors article links to Omdia report which says Samsung market share is 22% and it retained the top spot while Apple market share is 20%. That 24% market share for Samsung is from the andoidauthority article, which cites counterpoint research.

▲

usui a day ago | parent | prev | next [-]

Apple never cared about having the most marketshare outright. It focuses on gaining marketshare on customers with the higher likelihood to give them a profit.

▲

aurareturn a day ago | parent | next [-]

Not entirely true anymore because Apple also targets the bottom of the mid end. Watch SE, Neo, iPad, iPhone SE.

▲

usui a day ago | parent [-]

These are all capable devices but they have enough missing capabilities to make them sound like giant on-ramps to me. Gateway devices for people before their next upgrade.

There's a reason why the marketing strategy for smart watches pivoted so heavily to older clientele and became health-centric (Older user = deeper wallet).

	▲	Danox a day ago \| parent \| next [-]
		They all have one thing in common: better profit margin to their competition, better hardware/Better software/Better integration to Apple ecosystems in comparison to their, well, peers/Competition, with better performance to their competition.
	▲	alephnerd a day ago \| parent \| prev [-]
		They aren't targeted at the Western consumers - they are targeted at the India and ASEAN markets where they act as a gateway for customers who would previously have purchased used Apple products from resellers like Aptronix (India) or FPT Shop (Vietnam) instead of directly from Apple.

▲

Danox a day ago | parent | prev [-]

Profit share, why would Apple want to duplicate Google, Android, Windows Microsoft or all those Wintel/Android OEMs?

▲

aurareturn a day ago | parent | prev | next [-]

I’m inclined to believe the Macrumors story because Apple did have a great cycle with the 17 and high memory prices affect brands with less pricing power more.

▲

malshe a day ago | parent | prev | next [-]

The reality is that you didn't really check whether the two articles are same. The one in the OP is citing Counterpoint Research. The one you linked to cites Omdia. They seem to be two different market research reports.

▲

alephnerd a day ago | parent | prev [-]

[dead]