Apple never cared about having the most marketshare outright. It focuses on gaining marketshare on customers with the higher likelihood to give them a profit.

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aurareturn a day ago | parent | next [-]

Not entirely true anymore because Apple also targets the bottom of the mid end. Watch SE, Neo, iPad, iPhone SE.

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usui a day ago | parent [-]

These are all capable devices but they have enough missing capabilities to make them sound like giant on-ramps to me. Gateway devices for people before their next upgrade.

There's a reason why the marketing strategy for smart watches pivoted so heavily to older clientele and became health-centric (Older user = deeper wallet).

	▲	Danox a day ago \| parent \| next [-]
		They all have one thing in common: better profit margin to their competition, better hardware/Better software/Better integration to Apple ecosystems in comparison to their, well, peers/Competition, with better performance to their competition.
	▲	alephnerd a day ago \| parent \| prev [-]
		They aren't targeted at the Western consumers - they are targeted at the India and ASEAN markets where they act as a gateway for customers who would previously have purchased used Apple products from resellers like Aptronix (India) or FPT Shop (Vietnam) instead of directly from Apple.

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Danox a day ago | parent | prev [-]

Profit share, why would Apple want to duplicate Google, Android, Windows Microsoft or all those Wintel/Android OEMs?