The main reason is that they are based locally, they charge in EUR, you can get the VAT back, and they are much more affordable than AWS.

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earthnail 2 hours ago | parent | next [-]

AWS / GCP can invoice with EU reverse charge so I don’t even pay VAT. With Hetzner I have to claim it back at the end of the year.

Hetzner is just way cheaper and pricing is more predictable. I don’t need any advanced cloud offerings. And yes, being outside the US is another advantage rn.

	▲	mike97 2 hours ago \| parent [-]
		> AWS / GCP can invoice with EU reverse charge so I don’t even pay VAT. With Hetzner I have to claim it back at the end of the year. Hetzner can do the same as long as you have a valid VAT code.

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andy_ppp 2 hours ago | parent | prev | next [-]

I'm still amazed my company is paying £10k per month for AWS when they could have one or two servers on Hetzner do the whole thing.

	▲	em500 2 hours ago \| parent [-]
		It's not "the company" that makes such decisions, but some senior managers or directors who do. They don't see a penny extra in their paycheck for savings money, but they are on the hook if anything goes wrong with less mainstream tech choices.

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khurs 2 hours ago | parent | prev [-]

I think primary reasons are that:

-data is kept in EU,

-lower latency for SSH if nearer

-most companies's are not global, and so most of their customers are going to be in the same country or nearby so makes sense to keep near the serves close.