> AI has not changed that.

But it has. AI can help you do market research, develop buyer personas, evaluate potential customers, create, analyze and enrich prospect lists, evaluate marketing channels, create ad copy, write sales scripts, think through objections and how to respond, etc.

Will it turn you into Jordan Belfort? No. Will it be 100% successful or effective? No. But can it help enough to make a difference? Sure, in enough cases.

▲

sturza 3 hours ago | parent | next [-]

Assumption: now everyone can do more of the above. The final line is still selling. So everyone will get to the sales part, FASTER. Triage will still happen at this stage, regardless of AI. You won’t be able to avoid this triage, regardless of how fast you get there.

▲

agumonkey 3 hours ago | parent [-]

I can't find a name to dig more but the "everyone will get" part is something strange to me. If everybody has the same capability increase, then what changed really ? some would even say it will increase the paradox of choice.. more offer, still the same amount of time to decide, or maybe more AI based decision to match the amount.. so less human understanding.

	▲	sturza 2 hours ago \| parent [-]
		“everyone”. it’s there, it’s accessible, it’s “cheap”. acceleration will depend on the operator capability. if the final product will make a diff in the real world, it will ALWAYS depend on the entrepreneur, not the tools used.

▲

jurgenaut23 3 hours ago | parent | prev | next [-]

If anything, AI has made it more difficult and challenging because every customer and investor is drowning in AI-generated collaterals, websites, etc. The situation is dire in the academic world, where both the applicants and the reviewers now rely so heavily on AI that both publishing and financing has turned into a lottery.

I am positive this will settle down at some point, but the difference will always remain about your own abilities, not that of AI.

▲

ElProlactin 2 hours ago | parent [-]

> If anything, AI has made it more difficult and challenging because every customer and investor is drowning in AI-generated collaterals, websites, etc.

In many markets, yes. If you're a software buyer, for example, your inbox, LinkedIn, etc. is filled with AI-generated sales outreach. And you know it's AI.

But keep in mind that there are tons of markets (think local services) where buyers aren't familiar with AI. They don't know that what they're reading was produced by AI, and they wouldn't care.

In these markets, if you use AI, you have a realistic shot at being "better" than your competition, and if you use it even a little bit more effectively, it can make a real difference.

	▲	jurgenaut23 2 hours ago \| parent [-]
		I get it, but it is still more difficult to achieve differentiation from your less-skilled competitor in the short term, because they can simply slop their way through, at least until prospects realize that this is a bag of sh%t

▲

LtWorf 3 hours ago | parent | prev | next [-]

AI generated market research won't necessarily match reality.

	▲	nieksand 3 hours ago \| parent \| next [-]
		Nor will human generated market research.
	▲	ElProlactin 3 hours ago \| parent \| prev [-]
		And? Spending 1000s of hours searching on Google, reading human-written market research reports, etc. won't necessarily "match reality" either. AI is a tool. A starting point. A feedback mechanism. It's not the end all or be all.

▲

dakolli 3 hours ago | parent | prev [-]

If you're using AI for your marketing you're going to get lumped into a slop category, with plenty of other products to keep you company. Only people with AI psychosis actually believe this garbage. All LLM output has a cheap stench to it that's impossible to ignore.

There is no shortcut to hardwork, but llms somehow have people thinking that is the cases, it plays so well into people's desire to be as lazy as possible.

	▲	ElProlactin 14 minutes ago \| parent [-]
		Outside of the tech/AI bubble, you'd be amazed at how few people can spot AI-generated content, and how few people seem to care if they think the AI-generated content speaks to their needs. I know a small business that generates many of their leads by responding to posts on social media. They recently started using AI to create personalized comments responding to these posts instead of generic comment templates they used before. The number of leads they're generating from their social media commenting has skyrocketed.