> If anything, AI has made it more difficult and challenging because every customer and investor is drowning in AI-generated collaterals, websites, etc.

In many markets, yes. If you're a software buyer, for example, your inbox, LinkedIn, etc. is filled with AI-generated sales outreach. And you know it's AI.

But keep in mind that there are tons of markets (think local services) where buyers aren't familiar with AI. They don't know that what they're reading was produced by AI, and they wouldn't care.

In these markets, if you use AI, you have a realistic shot at being "better" than your competition, and if you use it even a little bit more effectively, it can make a real difference.