The person you're responding to never said those teams didn't have customers.

It's not about new technology for the sake of new technology, it's about taking pride in one's work and what that person created.

Honestly, the American obsession with "everyone should think of what the customer wants" is exhausting verging on toxic. The people who talk about that point loudest are inevitably owners saying "you should all care more to make me richer". If you want your employees to care about the customer more than their own personal satisfaction, give them significant equity and significant autonomy such that they can see how their actions have direct impact. Saying they should think of the customer and then treating the employees as an interchangeable cost to be minimized is insulting and won't lead to anyone focusing on the customer.

> The person you're responding to never said those teams didn't have customers.

> It's not about new technology for the sake of new technology, it's about taking pride in one's work what what that person created.

Thank god, I really want to say that I appreciate that you got what I said. A simple upvote didn't feel like enough.

Employees are humans, not robots. Its inconvenient, but if you want a world-class team then you're going to have to deal with the fact that people derive satisfaction from different things, and you're not going to be able to motivate them by beating them into submission about what they "should care about." This may involve having to think creatively about how to manage your people instead of treating them as fungible work units.