A lot of corporate speak is developed in the US and then companies all over the world spread it around. Often the adoption happens without deep understanding of the concept, and without adaptation to local realities. And thus it feels much more unnatural.

If I share a project with an American friend and he says it's awesome, I still don't know whether he liked it or not.

If I share it with a Polish or German friend and he says it's "not bad" then I know he is really impressed.

It's not "fake" - it's cultural differences where what is intended to come across as polite by Americans[1] can be seen as insincere by people from elsewhere. On the flip side, Americans often view foreign behavior that's intended to be neutral as unfriendly, uncaring or cold.

1. e.g. lots of smiling, use of superlatives like "great"/"amazing" to describe mediocre items/effort/results

Oh yes.

Execs are ‘super excited’ about everything. There is no dynamic range at all. They appear to have no opinions and no judgement because their opinion is always that everything is awesome. When the audience knows that stuff is either normal-level ok or actually fucked up, this message is insulting to receive.

Worse, it trains people downstream that shiny happy is the only valid comms. Hard to escalate a concern when you don’t know how to start the message with how super excited you are about it.

It drove me crazy during my corporate period.

Yeah, absolutely.

At least to my British ears, Americans rarely sound authentic.

Its always grandiose statements and elaborate smiles.

Speaking as a Brit, our national trait is generally too understate things. So even saying what you mean, directly, comes off as a bit immodest and hyping it up in sales pitches sounds shady.

Americans generally say what they mean a bit more, so I think their mid point is just different.

As other comment suggested, the way I see it Americans are addicted to hyperbolas. Instead of "Thank you" it's "Thank you so much". So when you genuinely want to thank someone because that person went above and beyond (saved your life, avoided you a substantial hassle, etc.) then it's difficult to convey that.

Beyond just American, they are trying to emulate Jobs style without his genius for presenting in a compelling and attention grabbing way.

As a Brazilian, I also find that annoying and unnatural.

So I'm not personally on the spectrum, but I definitely get the frustration with "this is so fake; why are we all pretending it's not?" experiences.

But "almost all praise is fake" and "small talk is all lies" feels like a pretty depressing place to end up?

Why do you feel like that's the case? How do you differentiate sincere praise from "fake" praise?

Move to Europe, friend - a weight will be lifted.

And how many parents are watching a WWDC presentation?

Yes, thank you for explaining PR 101 to me.

The comment is about how everyone in their videos does it. The over-use of it is the issue, like when you say a word too much and your brain stops understanding what it means.