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| ▲ | cm2012 2 hours ago | parent | next [-] | | Those things you said sound evil but they're really not. Finding hyper-palatable food is just another word for finding stuff people want to eat if you're making food, something that's tasty. Spending billions on marketing? Marketing is how you connect to what customers want. I'm a professional marketer, right and it's really really hard. If I was trying to sell food, I'd try different positioning statements, different ways to see what actually appeals to people. Marketing is not magic; it's market discovery. And yeah it's bad whenever any company captures regulatory power. That's bad and I agree. | | |
| ▲ | moritzwarhier an hour ago | parent [-] | | Optimizing for food that costs the least in ingredients, at the same time is provenly unhealthy, and has addictive properties, is a totally valid strategy for a free market but it's far from "feeding the world". And better accessibility of unhealthy food in comparison to healthy food is a reality for many people, especially when they cannot outsource the act of buying and preparing food to others, including family, or spend arbitrary amounts of money on luxury "health food". I'm not saying it's impossible to buy healthy food, or the responsibility of regulation to dictate what people eat. But what you say about marketing seems besides the point to me. Optimizing marketing of food for profit is not equal to "feeding the world". | | |
| ▲ | cm2012 41 minutes ago | parent [-] | | Every kind of food is currently being made: healthy fresh food, processed foods of various types at all different price ranges. People have options to buy what they want and that's a good thing. |
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| ▲ | bondarchuk an hour ago | parent | prev [-] | | By and large most people don't see any problem with marketing, they will actually get a little bit mad at the suggestion it should be abolished, evidently it fulfills some kind of need for them. All these kinds of questions you're asking come from a specific way of looking at things that is just not how most normal people look at the world. I'm not saying this out of misanthropy or some kind of wake-up-sheeple attitude, I'm also not saying you're wrong, but when you get knee-deep into critiqueing every aspect of how the world works at some point your worldview divorces from the worldview of most people to the point that "how do they all sleep at night" becomes kind of a moot question. | | |
| ▲ | cm2012 an hour ago | parent [-] | | My Theory: Advertising is a lot like capitalism itself.
Both ads and capitalism are messy and have some externalized harms, but are better than the alternatives. In the "advertising led" model of customer discovery, businesses advertise to essentially tell the market that they exist and provide a service. They do so by paying for advertising space across various mediums. This includes everything from their store signage to Craigslist ads, to TV and sophisticated digital advertising. Most modern advertising is an auction where businesses compete to serve their message to customers the algorithms think are most likely to be interested. This function - of matching users that might be interested in products to businesses providing products - is at this point hugely scaled. People who want to ban ads will usually give the alternative of a reviewed directory of products and services for each category. That, they say, would be the ideal method of product discovery, along with word of mouth. However, that runs immediately into the same problem that communism has historically. Who actually controls these directories, which would be a huge source of power for society? I posit that that it is impossible to centralize this effectively, and that the most likely most effective method for idea and product dispersal is something close to modern marketing and advertising. | | |
| ▲ | bondarchuk 35 minutes ago | parent [-] | | >People who want to ban ads will usually give the alternative of a reviewed directory of products and services for each category. I don't know about this. The idea that it should be centrally reviewed and managed is somewhat of a strawman as far as I'm concerned. Once you outlaw third-party advertising you would naturally expect such directories to spring up (much like specialized business publications that are actually full of high-value ads that genuinely serve a purpose for people in the business) but they could operate just like normal businesses with in the capitalist system and would have to compete for quality and customers. | | |
| ▲ | cm2012 32 minutes ago | parent [-] | | How will the directories get their names out and compete if they're not allowed to promote themselves? If you remove approved commercial options for promoting yourself, like advertisements, then most of the other options left for promotion are essentially spam. If your answer is word of mouth, that's naïve. I've worked with over 100 startups at very various stages of marketing in the last 15 years. Word of mouth is fire in a pan. It is very industry dependent, context dependent, and company dependent. | | |
| ▲ | bondarchuk 17 minutes ago | parent [-] | | I don't know man. I just think somehow we'll manage. For example if a group of friends all feel a desperate need to find out about new products they could start a non-profit organization that will search out the new products and directories detective style. And public business directories exist in most places because they are required by law. The deeper point is that pro-advertising people always frame it like advertising is something people want and that benefits them, but this is just a fig-leaf for the underlying ideology that businesses have the fundamental right to buy peoples' attention for money. The directories idea is mostly just a way to call this bluff, essentially saying "if people wanted to be advertised to they'd go out of their way to get it". Then the underlying ideology comes out. |
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