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echoangle 4 hours ago

They probably know that but don’t want to cannibalize their more expensive products.

jug an hour ago | parent | next [-]

”If you don't cannibalize yourself, someone else will." — Steve Jobs

asdff 4 hours ago | parent | prev [-]

A lot of the buyers were never going to be buyers for the more expensive products.

echoangle 4 hours ago | parent | next [-]

You can afford to lose a lot of low-value low-margin buyers for not losing one high-value high-margin buyer.

MikeNotThePope 3 hours ago | parent [-]

I’m guessing the Neo attracts a lot of new Apple customers, many of which will become subscribers of higher margin Apple services & apps in the App Store.

rjrjrjrj 3 hours ago | parent [-]

New Mac customers, perhaps. But new Apple customers? The vast majority of Neo buyers almost certainly already have an iPhone.

GeekyBear an hour ago | parent [-]

I saw a recent report stating that the Neo was selling well in India, where the iPhone's share is negligible.

alooPotato 4 hours ago | parent | prev [-]

that doesn't, on its own, alleviate the cannibalization concerns

asdff 4 hours ago | parent [-]

If they don't make this product at this pricepoint, a competitor does and that also cannibalizes potential higher sku macbook sales to a degree. Every chromebook sold is a potential macbook neo customer and apple let google eat their lunch for years.