I’m guessing the Neo attracts a lot of new Apple customers, many of which will become subscribers of higher margin Apple services & apps in the App Store.

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rjrjrjrj 3 hours ago | parent [-]

New Mac customers, perhaps. But new Apple customers? The vast majority of Neo buyers almost certainly already have an iPhone.

	▲	GeekyBear an hour ago \| parent [-]
		I saw a recent report stating that the Neo was selling well in India, where the iPhone's share is negligible.