Everything old is new again. I wouldn't be surprised if there were people that thought GitHub invented git.

> thought GitHub invented git

Putting the generic term into your corporation's name can be effective means of claiming things that don't belong to you.

Jon Postel reserved 44.0.0.0/8 for a generic purpose: "amateur radio digital communications." Decades later, there was a successful heist when some enterprising individuals incorporated "Amateur Radio Digital Communications LLC" and misrepresented to ARIN that the assignment had actually been theirs. Immediately after ARIN gave them transfer rights, they pocketed 8 figures reselling the space to Amazon.

Github obviously isn't making explicit claims like this but they benefit whenever people with purchasing power implicitly understand that github is the only option.

That assumption has come up in almost every conversation I’ve ever had with semi-technical people regarding git, so the confusion is just a fact. It happens so often, I think Linus (or whoever controlled the git trademarks at the time) should have demanded GitHub change their name when it was launched.

One of my younger colleagues indeed displayed a mistaken impression of that kind last week.

More precisely, a movement to leave GitHub mistakenly endeavors to leave git.