It's a great product. They had the brand, the capital, and the user base to become what Slack, Zoom, or Notion became. Instead, they spent a decade fighting a losing battle over storage pricing with Google and Microsoft. Their lack of a second act is due to a failure of product vision and enterprise execution.

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price 3 hours ago | parent | next [-]

And they had Paper, which was an excellent product (I was at Dropbox a decade ago; we all used Paper constantly and it was great) very close to what Notion later became. They never got it over the hump to wider PMF — like you say, a failure of product and of enterprise execution.

(Given that it was so close to Notion, I think Paper is one area where the product vision was on to something good; but they didn't succeed at product execution, connecting customer feedback to iterating correctly on product improvements.)

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abhiyerra 2 hours ago | parent [-]

Never worked at Dropbox, but I absolutely loved Paper.

The problem at Dropbox seems to have been that there was no cohesiveness to all the products. Paper, Passwords, Sign, all seem to have never been truly integrated into a single experience. Each one felt like it was trying to have its own identity.

	▲	price 2 hours ago \| parent [-]
		Yeah, when signing into Paper it always felt pretty silly how the auth flow was all like "are you sure you want to share your Dropbox account info with this Paper thing?" as if it was some third-party service. Ironically, just within the last year Paper has gotten much more integrated into Dropbox as a single UX. And… it's significantly worse: slower, clumsier, harder to navigate. (I don't think there's any inherent reason those had to be correlated; it's just that Paper has clearly been destaffed a lot in recent years, so naturally any new changes will tend to be less polished.)

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afavour 3 hours ago | parent | prev | next [-]

> They had the brand, the capital, and the user base to become what Slack, Zoom, or Notion became. Instead, they spent a decade fighting a losing battle over storage pricing with Google and Microsoft

Is the alternative not likely that they would have spent a decade fighting a losing battle over office software with Google and Microsoft? Paper was a great product but the big guys have vertical integration so companies prefer their end-to-end solutions (GSuite etc) and I don't see how Dropbox could have easily overcome that.

	▲	tmp10423288442 2 hours ago \| parent [-]
		> Is the alternative not likely that they would have spent a decade fighting a losing battle over office software with Google and Microsoft? Paper was a great product but the big guys have vertical integration so companies prefer their end-to-end solutions (GSuite etc) and I don't see how Dropbox could have easily overcome that. Slack, Zoom, and Notion all argue against that. Yes, they have to compete against Google and Microsoft's integrated solutions, but they're good enough that they have held their own. Of course they would be bigger if Google and Microsoft didn't have such products.

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ktallett 3 hours ago | parent | prev [-]

I don't see the need to become bloated like slack and a one size fits all application. They do a great job with the product they have. Is there anything wrong with just being what you are? Why does the lack of a second act need to be a bad thing if your first product is great and still extremely valuable?

I would also if anything put Zoom in with Dropbox, they have a product that is by far the most enjoyable to use in that space, but any other offshoot is not worth it.

	▲	bombcar 2 hours ago \| parent \| next [-]
		Zoom is great, but it's hard to argue for paying $x per user when you're already paying $x per user for email/office and "teams is free".
	▲	light_triad 3 hours ago \| parent \| prev [-]
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