The gibberish brand names on Amazon are a formulaic way to streamline trademark registration which Amazon requires for some features on their selling platform.

https://stemerlaw.com/2025/07/16/why-are-amazon-brand-names-...

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enoint 5 hours ago | parent [-]

I wonder if a name with CJK characters can be trademarked?

	▲	kube-system 5 hours ago \| parent [-]
		Yes, they can. I suspect latin characters are used for practical reasons: compatibility with US expectations... some systems only accept latin characters and certainly your US customers wouldn't be able to search for chinese language characters.