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New Nightmare Just Dropped: '3D' Animated Ads on Trucks in Traffic(thedrive.com)
70 points by cf100clunk 2 days ago | 28 comments
Grimblewald an hour ago | parent | next [-]

If I find myself in a jury panel for someone who took a hammer to these, I already know im voting not guilty, and recommending they get keys to the city.

AnotherGoodName an hour ago | parent | prev | next [-]

They are bog standard 2D flat panels with 3d scenes on them to anyone wondering how they can possibly work.

The billboard ads on buildings shown in the article are also 2d. They look really bad in person unless you close one eye and watch exactly at the intended perspective (or instagram it with a misleading “omg wow new 3d billboards” caption as many do).

gus_massa an hour ago | parent | prev | next [-]

> Invidis quotes CEO Jonnathan Trilleras. “With a super-fine pixel pitch, a high refresh rate, and a curved-screen design, we create a much wider viewing angle that makes anamorphic content look indistinguishable from reality.”

Ok, it's not real 3D, but only fake 3D. It looks annoying and dangerous anyway.

int0x29 12 minutes ago | parent | prev | next [-]

Ignoring whether the 3D effect is good or not, moving video on a moving billboard in moving traffic is a terrible idea which should be banned.

ctippett 2 hours ago | parent | prev | next [-]

Black Mirror's Waldo anyone?

  > Appearing as Waldo via video screens on the side of a van, Jamie goads Monroe into confrontation as he campaigns [for political office].

https://en.wikipedia.org/wiki/The_Waldo_Moment
puppycodes 2 hours ago | parent | prev | next [-]

The crash lawsuit writes itself

thisisthenewme 13 minutes ago | parent | prev | next [-]

I have a new personal policy of avoiding any products that advertise to me blatantly. Yes, use these trucks, force me to watch the ads and help me avoid these products forever.

gdulli an hour ago | parent | prev | next [-]

What could a movement to directly punish advertisers look like? Ones who pass a certain threshold of ruining the venue they're sponsoring or generally worsen a community, online or off. Why do they get a pass, no matter how far they encroach on ruining environments and institutions?

hoppyhoppy2 an hour ago | parent [-]

When lawful jerks become enough of a problem a common approach is to outlaw the worst of their jerk-y behavior. The state is set up to collect and investigate complaints, issue sometimes-escalating fines, hear appeals, etc., all on behalf of we the people, so that another organization doesn't have to manage doling out "punishment".

For example, my state doesn't have billboards, because they're illegal here and that law is well-enforced. That's a method of "punishing advertisers" who would go too far toward ruining our views.

I'm not sure what a legal, non-governmental solution would look like. Consumer boycotts can work, but are hard to organize and sustain. Egging their offices? Tar and feathers? Oh, wait, I said legal...

boothby 5 minutes ago | parent [-]

I imagine that a thrown scooter would do the trick

SapporoChris 15 hours ago | parent | prev | next [-]

It will go away once someone hacks it and shows inappropriate content.

everyone 2 hours ago | parent [-]

Goatse to the rescue! I'm sure someone can AI generate a 3d version

terribleperson an hour ago | parent | prev | next [-]

This is a terrible, awful idea. Playing videos on the side of trucks is what I would come up with if I was intentionally trying to cause accidents. Even if they only play when stationary, it's a terrible idea.

m463 2 days ago | parent | prev | next [-]

Aren't there specific colors of lighting that vehicles cannot use?

like flashing blue and red lights are reserved for police cars.

construction vehicles get flashing yellow/orange, etc.

I don't know why this doesn't get shut down by the police.

mlhpdx 2 hours ago | parent | prev | next [-]

I was under the impression that it was illegal to have any kind of light emitting signage on a moving vehicle. Does this vary by jurisdiction?

pjc50 2 hours ago | parent | next [-]

Everything to do with cars varies by jurisdiction..

Difficult to work out what the law is for side visible displays is in the UK, though. Front and back ones may be limited to white or red.

I'm now wondering how camera only self driving cars are going to cope with this, too.

codazoda 2 hours ago | parent | prev [-]

Yes. Video trucks are already common in Las Vegas, NV, USA.

rorylawless 2 hours ago | parent [-]

In DC too. Usually associated with political campaigns, although I recently saw one advertising Uber Teens outside a school.

Havoc 2 hours ago | parent | prev | next [-]

I bet the Teslas are going to love that. What was that about not needing LIDAR?

rogerrogerr 2 hours ago | parent [-]

If your eyeballs can distinguish it, cameras can distinguish it. This looks like it’s probably a hazard for humans too.

tcoff91 an hour ago | parent | next [-]

Human eyeballs and visual system are a whole lot better than Tesla cameras.

vitally3643 an hour ago | parent | prev [-]

Full self driving is only two years away, right?

actionfromafar an hour ago | parent | prev | next [-]

The shark still looks fake.

snozolli an hour ago | parent | prev | next [-]

Five or ten years ago, the local Kroger introduced 3D, photorealistic, shaded stickers as advertisements on the floor. I once nearly fell over because, after peering at something on a shelf, I went to take a step back and caught sight of a floor sticker out of the corner of my eye. I instinctively tried to step over this fictional obstacle, even though I had just noted it moments earlier as I walked up.

I assume I wasn't the only one to have this problem, because they were gone by the next time I went shopping.

That said, there are so many drivers already distracted by their phones and 'infotainment' systems that I don't know if obnoxious advertisements will make things any worse.

bushwart 2 days ago | parent | prev | next [-]

Where are my ad-blocking glasses...

Avicebron 2 hours ago | parent | next [-]

You have to get the subscription, PeaceAndQuiet(tm) is 299.99/month, LowImpact(tm) is 199.99, and Budget(tm) is a 99.99. Honestly budget cuts out most of the gratuitously violent tiktoks, but if you want to avoid the AI ads you have to get PeaceAndQuiet..

inerte 2 hours ago | parent | prev [-]

If you haven't seen They Live... that's next level.

2OEH8eoCRo0 2 hours ago | parent | prev [-]

Teslas will hate this