Its a little bit of a balance act, they want to match you with someone that's good enough to date a couple times but not enough to date long term.

I think the mathematics work better if they match you with "mostly compatible" people rather than "not compatible at all". Success stories are important because that's how you build recognition.

Now a days though, match group owns all dating apps so they have a monopoly in dating. Whenever a new app comes to market that's "better" (which will be, in its initial stages) they acquire. Users migrate and then they ruin. Rinse and repeat.

They recently acquired sniffies (a gay cruising app) for like 100M. Go figure.

I've looked into match group before, they're the usual suspects (Blackrock, Vanguard) and practice lawfare. If you don't take their buyout (like how bumble refused) then they try to sue you with software patents which I thought were all basically invalidated in Alice v. CLS Bank. But yeah, they're not a nice group of people who want to match you up. They're in it for money. And the way match group operates makes others reluctant to enter the market, unless they are just looking for a big buyout payday.