I've looked into match group before, they're the usual suspects (Blackrock, Vanguard) and practice lawfare. If you don't take their buyout (like how bumble refused) then they try to sue you with software patents which I thought were all basically invalidated in Alice v. CLS Bank. But yeah, they're not a nice group of people who want to match you up. They're in it for money. And the way match group operates makes others reluctant to enter the market, unless they are just looking for a big buyout payday.