Similarly, just like how somebody would think that a company selling weapons that are expressly used to harm protestors is a terrible company, a company that tracks its users and invades their privacy is a terrible company.

We can see that big companies are able to do a great deal for privacy like Cloudflare and Apple (relatively speaking).

>Reality is that most do not care about privacy

Most people don't understand how much they are being tracked online, and even less know how to start preventing it. The vast majority of people care deeply about privacy. It is a natural human desire. Ask someone that says they have "nothing to hide" if they would be willing to let you install a camera pointed at their bed. Are they doing anything wrong in bed? Anything to hide? No. They still deserve privacy.

Saying you don't care about privacy because you have nothing to hide is like saying you don't care about free speech because you have nothing to say. [1]

Just because people don't care about the issue doesn't mean they shouldn't have the right by default. Privacy should be the default. It is bad for you to have less privacy because it gives governments, corporations, and other people significant power over you and allows them to harm you more easily. Also it is your right, just like the 1st amendment.

[1] Edward Snowden