| ▲ | aurareturn 6 hours ago |
| That was my first thought. How did they go all screen if they ran the study groups? |
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| ▲ | Spooky23 5 hours ago | parent [-] |
| You don’t know what the group was presented and how. Remember you have the stupid stuff that Tesla pushed hard during the peak Elon reality distortion field time. I regularly are in a Toyota, BMW and Honda, and all of these have well thought out touch/knob implementations. |
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| ▲ | ryandrake 5 hours ago | parent [-] | | It's pretty straightforward to structure and conduct a focus group to give you the feedback that you want to hear. If the money guys told you "touchscreens save us 1% on the BOM, make it happen," then you could design your demos and question wording to ensure that your report said "customers love this shit." | | |
| ▲ | Spooky23 4 hours ago | parent [-] | | Oh totally. I’m just saying when this stuff was at its peak, everyone was excited about the future bullshit. I remember my father in law was legit excited about it, until he drove his new car for a few weeks! |
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