It's pretty straightforward to structure and conduct a focus group to give you the feedback that you want to hear. If the money guys told you "touchscreens save us 1% on the BOM, make it happen," then you could design your demos and question wording to ensure that your report said "customers love this shit."

Oh totally. I’m just saying when this stuff was at its peak, everyone was excited about the future bullshit. I remember my father in law was legit excited about it, until he drove his new car for a few weeks!