I don't understand Casio watches. I know that aesthetics are highly subjective but, outside of retro nostalgia, does anyone actually enjoy looking at this thing on their wrist?

The massive plastic bezel shouting PROTECTION, G-SHOCK, G-LIDE, random text on the display like SOLAR POWERED, HEART RATE, START-STOP, SHOCK RESIST, WATER RESIST 20BAR, TIDE GRAPH, besides the permanent function labels, all strike me as childish at best, not something an adult would wear unironically.

It’s fashion. Don’t try to understand it.

They release collabs all the time with streetwear brands. They’ve released watches with PAC Man, stranger things, haribo gummies, Toyota, Honda, etc.

Chunky digital watches aren’t my thing either but Casio has carved out a very nice niche for themselves. They can essentially keep releasing the same designs with various colors and materials for decades.

And I do appreciate a solid, durable and accurate dumb watch sometimes. I have a couple analog/digital G-shocks that look very nice.

Personally I don’t understand the market for very expensive watches that are fragile, less accurate, need constant maintenance and look like nothing special for many thousands of dollars. To each their own.

I wear them. Sometimes it’s just fun to have a blocky, overly decorated thing on your wrist. Mostly I wear one for the utility I.e I’m doing something stupid where I might get hurt or wet or both and I really need to know the time.

They’re fun and functional. Childish? I hope that’s something that will never entirely fade in me. Pretending to adult all the time is exhausting